Sonya Vysocka.PDF
Portfolio 2026Bratislava, Slovakia

Sonya
Vysocka

Brand & Social
Media Strategist

From positioning and visual identity
to content that connects.

Explore my work
Creative concepts · Visual direction · Design Open to full-time & freelance

About me

Strategy meets a designer’s eye.

I build brands
on social media.

From positioning and visual identity to content production.

With a background in design and marketing, I connect strategic thinking with a consistent visual direction. My work spans local studios, beauty brands and creative businesses in Slovakia and the Czech Republic.

I plan, create, publish and measure — with a focus on organic audience growth.

+106%

Audience growth · IvanTattoo
18 months · organic

0 → 300

Followers · Lab of Beauty
Built in 4 months

6

Brands & studios
Slovakia & Czech Republic

Selected work

From the idea to the everyday.

IvanTattoo

Tattoo studio · Košice

From sporadic posting
to a content system.

I built a visual and content strategy around local audience growth and long-term consistency.

Led content planning, model casting, styling direction and production supervision.

Brand Strategist18 months
+106%audience growth, organically
1,862 → 3,843 followers

3 productions · No paid advertising

Website Instagram
IvanTattoo Instagram feed showing the coordinated content system
Portrait from the IvanTattoo content productionBack tattoo photographed for IvanTattoo

Lab of Beauty

Beauty studio · Košice

An Instagram
built from zero.

I developed the visual identity, content strategy and publishing structure, and produced the photoshoots.

Influencer collaborations, reels-focused content and in-house video editing supported organic growth.

Visual Strategist2025
+80%booking increase
in 4 months

0 → 300 followers · No paid advertising

Instagram
Lab of Beauty Instagram grid with a soft, neutral visual identity
Beauty treatment imagery from the studio portfolioDetail of brow and eye in Lab of Beauty photography

Facederma

Slovak cosmetics brand · Czech market

A Slovak brand enters
the Czech market.

I managed the brand’s marketing communication for the Czech market.

  • Brand positioning & campaign concepts
  • PPC creative direction
  • UGC creator management
  • Advertising performance analysis
Market Manager6 months
Website Instagram
Facederma skincare campaign portraitFacederma product campaign on a sculptural pedestalFacederma Czech campaign creative

SocialBeing

Event agency · Bratislava

A visual identity
for an event agency.

I am developing the agency’s visual identity and Instagram communication system.

Content direction and profile management.

Social Media StrategistOngoing

Visual system · Concept

Website Instagram

(indie)visual

Production studio · Bratislava

One visual language,
shown consistently.

I curate completed projects into a consistent digital format: selection, editing, case studies and publishing.

Visual Content CuratorOngoing
Website Instagram
Original indievisual visual communication with purple brand identityCurated indievisual Instagram portfolio grid

Experience at a glance

Download portfolio
Brand / studioMy roleDuration
IvanTattooBrand Strategist18 monthsLab of BeautyVisual Strategist4 monthsFacedermaMarket Manager, Czech market6 monthsSocialBeingSocial Media StrategistOngoing(indie)visualVisual Content CuratorOngoing
VodoarmInterior Designer · Košice6 months

What I bring

Strategy

Brand positioning
Communication strategy
Performance analysis

Creative

Concept development
Campaign thinking
Visual direction

Design

Visual identity
Graphic design
Digital communication

How I work

  1. UnderstandBrand, audience and business goal.
  2. PositionThe message and visual direction.
  3. CreateConcepts, content system and production.
  4. PublishConsistent execution and structure.
  5. MeasureAnalyse performance, adjust the creative.

Education

2021 — 2026

Technical University of Košice

Bc. art., Design, Innovation Atelier
Product Design · Marketing

2016 — 2020

Secondary School of Business

Bilingual programme
Accounting & Marketing

Tools

Photoshop · Illustrator · InDesign · Premiere Pro · Lightroom · Figma · Keynote · Notion

Languages

Slovak
Native
English
C1
French
B1
Russian
A2

Let’s work
together.

Open to full-time and
freelance opportunities.

+421 951 152 696Bratislava, Slovakia
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